Band-aid campaign 2024 Belgian Red Cross-Flanders launches today with CAMILLE as ambassador

Starting today and through Thursday, May 2, volunteers from the 217 local chapters of Belgian Red Cross-Flanders are selling band-aids for the second time. Just like last year, it is a large plaster from which you can cut smaller ones yourself. The package is now also resealable with a ziplock closure. The plasters cost 10 euros, which goes entirely to the operation of the local chapters. With it, they invest, for example, in teaching materials for first aid training, ambulances, equipment for aid stations or in their socially engaged activities.

Singer CAMILLE is the ambassador of this plaster campaign from Belgian Red Cross-Flanders and her cartoon character also appears on the plaster packaging. CAMILLE supports the action with great enthusiasm and today officially bought the first plaster of 2024!

"I am super honored to be an ambassador for the Red Cross-Flanders' Band-Aid campaign. The Red Cross is a fantastic organization that works day and night to help people. With the Band-Aid we can make a difference together and support the work of the local Red Cross branches. I therefore call on everyone to buy a plaster to support the local departments!" CAMILLE

After more than 60 years of selling stickers, Belgian Red Cross-Flanders changed tack in 2023. Thousands of volunteers sold plasters for the first time, a useful product with a clear link to Belgian Red Cross-Flanders. With success: nearly 400,000 were sold, generating proceeds of some 4 million euros. With CAMILLE as ambassador, Belgian Red Cross-Flanders hopes to do at least as well this year.

"To continue helping the most vulnerable in society, our local chapters need the income from the Band-Aid sales. Ambassador Camille's youthful enthusiasm and popularity will undoubtedly contribute to successful sales this year. We therefore thank Camille for putting her shoulders to the wheel of our band-aid campaign." Laurette Steenssens, Community President Belgian Red Cross-Flanders

Warm call to support local chapters of Belgian Red Cross-Flanders

The Red Cross plasters will be on sale all over Flanders from today, Thursday, April 18 until Thursday, May 2, 2024. As always, Red Cross volunteers will sell them in the traditional places, from intersections over parking lots, to department stores and shopping centers. They can also be purchased through selected local merchants and online at www.koopdepleister.be. The patch costs 10 euros.